BRANDING HAS BECOME SKIN DEEP. IT’S MORE THAN TEMPLATES AND HASHTAGS. IT’S WORLD-BUILDING.

We’re in an age of saturation. Thousands of companies are fighting to stay relevant and battling with algorithmic pressures. In doing so, we - brands and creatives alike - creep towards homogeneity and inauthenticity. 

Perceived World exists to bring art and integrity back to brand building. We’re a collective of creatives that research and build immersive brand worlds, fuelled by rich customer research, culture-first positioning and creatively challenging campaigns.

Our north star? Enabling brands and businesses to escape the trend cycle, and stand the test of time.

  • Shope Delano is a brand strategist and founder of fashion brand, Kind Regards. After 5 years blogging as an internet-native pre ‘creator economy’, she spent the next 5 leading brand and content for technology startups, consumer brands, and venture capital funds. She studied Economics and Philosophy at the University of Nottingham.

  • Ellen Atlanta is a writer and brand consultant with almost a decade of experience working within beauty, fashion and tech. Her book Pixel Flesh, on digital beauty culture, will be published by Hachette and Macmillan in 2024. She has an MSt in Creative Writing from Cambridge.